Facebook Advertising Fundamentals
by The Skill Vendor
About Course
Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.
Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.
Access To This Course
This product is available for free with our All-In-One LTD subscription
Requirements
- Basic understanding of digital marketing concepts.
- Familiarity with Facebook Ads Manager.
- A computer with internet access to participate in online sessions.
Target Audience
- Marketing professionals seeking to enhance their Facebook advertising skills.
- Business owners aiming to leverage Facebook for customer acquisition.
- Digital marketers interested in advanced techniques for effective campaigns.
- Anyone eager to learn about the intricacies of Facebook advertising and improve their ROI.
What Will You Learn?
- Facebook Pixel: Understanding the importance of the Facebook Pixel and how to implement it effectively.
- Catalog Management: How to set up and manage product catalogs for dynamic ads.
- Competitor Analysis: Techniques for spying on competitors to inform and improve your advertising strategies.
- Conversion API: Learn how to utilize the Conversion API to track and optimize conversions.
- Advanced Targeting Techniques: Strategies for precise audience targeting to enhance campaign performance.
- Best Practices: Industry best practices for successful Facebook advertising campaigns.
Course Content
Facebook Advertising Fundamentals
- Lesson 1: Introduction to Meta Business Suite
- 06:13
- Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes
- 06:51
- Lesson 3: Learn to add required assets smoothly
- 06:33
- Lesson 4: Meta Business Suite – settings in detail
- 05:33
- Lesson 5: Getting Started with Automated Ads – New Feature
- 07:30
- Lesson 6: Choosing goal while working with automated ads
- 07:35
- Lesson 7: Working with Facebook’s new settings – Advantage+
- 06:07
- Lesson 8: Setting goal – getting more messages and leads for our business
- 07:03
- Lesson 9: Working with Facebook’s Audiences – Different Options
- 09:27
- Lesson 10: Working with Custom Audience – Customer List
- 04:28
- Lesson 11: Learning the ropes of working with LLA
- 06:24
- Lesson 12: Starting with Ad Setup
- 08:29
- Lesson 13: The best dimensions we will be working with – decoded
- 07:07
- Lesson 14: Designing the Facebook Ad creatives – Software box mockups
- 12:34
- Lesson 15: Using ChatGPT to draft Facebook Ad’s content
- 04:31
Access To This Course
This product is available for free with our All-In-One LTD subscription
Requirements
- Basic understanding of digital marketing concepts.
- Familiarity with Facebook Ads Manager.
- A computer with internet access to participate in online sessions.
Target Audience
- Marketing professionals seeking to enhance their Facebook advertising skills.
- Business owners aiming to leverage Facebook for customer acquisition.
- Digital marketers interested in advanced techniques for effective campaigns.
- Anyone eager to learn about the intricacies of Facebook advertising and improve their ROI.